Wednesday, July 7, 2010

Build A Link Wheel To Increase Search Engine Rankings

Guest post by Aden Clark

If you want to increase your search engine rankings then you need good backlinks. This process is also known as search engine optimisation or off page seo. The more relevant your website is for certain keywords and the more relevant backlinks you have to that specific page, the higher your rankings will be in the search engines.

The quality of your backlinks is way more important than the quantity. You need relevant backlinks from sites that have authority as well as page rank. The best way to achieve this would be to develop your own personal link wheel that you have control over. You can then build backlinks to your website for free, and increase the rankings to the first page.

The sites you can use for this process are the popular web 2.0 sites such as squidoo, hubpages, blogger and wordpress, along with many others. If you open up an account on each, you will then be able to post content on this site which will link back to your own. These specific websites have huge trust within the search engines and can pass on trust to your own site.

Although the main domain of these web 2.0 sites are usually high, this does not mean that your article page will have the same. All articles that you upload to these sites will start off with zero page rank so you will actually have to build backlinks to these in order to increase the value of the backlinks to your main site.

If you are not sure of what a link wheel is then here goes. A link wheel is a set of popular online properties that are linked together in a strategic way that maximises the impact on the rankings of the main website. I build my link wheels in a way that all other sites would link in a wheel effect and link to my main site from each. I would never link back to these web 2.0 sites from my main site to ensure one way linking across the whole network.

None of your online properties should have two way links. For example: If i had 5 web 2.0 sites and 1 main website (my money site). I would link property 1 to 2, 2 to 3, 3 to 4, 4 to 5 and then 5 back to 1. This creates the link wheel. Then i would have a link back to my main site from each property. All the backlinks must include the keyword you are targeting as anchor text.

You can actually create a link wheel for each post on your blog or for each keyword you are targeting but the most important thing of all when using this method is that the content you post on these web 2.0 sites are unique. You can either re-write a blog post 5 times and post one on each or you can use an article spinner to speed up the process. If it spins to 80% unique then that's fine.

The key to success when using this method would be to then build backlinks to your web 2.0 sites. This will increase the page rank of each property and pass on link juice to your main website. Its best to use automated tools for this kind of job as you will not be able to keep up. This whole process is to increase the rankings of your main site to the first page of search results, for free, unless you pay for automated tools to speed things up.

Watch the video below to gain a better understanding of how to build a link wheel for your own website to increase your search engine rankings:

Author Bio:
Aden Clark blogs about how to Make Money Online and creates video tutorials to make it easier for you to learn. Visit today.

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