Guest Post by Paul CentenoMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals’ and companies’ goals. Marketing starts with the organization’s mission, which is the process of fulfilling goals through the exchange of goods, services, and ideas.A marketing orientation is a customer focus that is embodied in a company’s mission and strategy. Marketing orientation is essential because it helps a company achieve its mission. The most important thing a company must do is pay attention to its customers to satisfy their needs, wants, and demands. A company should know the difference between stated needs, real needs, unstated needs, delight needs, and secret needs, and should...