How to Write a Compelling Product Review

Guest post by Ryan DSouza

1) Does Your Title Create Excitement?
In order for someone to actually read your review, he/she has to find the title interesting. If you just put down, "my product review of XYZ" no one will care to notice. The title should be an attention grabber. At the same time, it shouldn't make exaggerated claims. One way of doing this is to phrase your title as a question. "Did I really lose weight using Bowflex revolution?" or pose a doubt, "Does Bowflex actually help burn fat or is it just a scam?" This appeals to a person's curiosity and begs for a click. Another way, is to make a statement. " I lose 50 pounds in 3 months using bowflex!" or "Bowflex helped me look young again!" whichever technique you use, however, keep it honest. Avoid using deceptive practices, as it will only tarnish your reputation in the long run.

2) Are you presenting an unbiased Review?
Buyers want to know the truth. They have tried countless e-books, get rich quick schemes, and money-making programs in the past, most of which ended in failure and shortcoming. As a result, they have become more skeptical. Your task as an affiliate marketer is to write an honest, informative, and complete product review. Include BOTH the pros and cons. The whole purpose is to help the buyer make a purchasing decision, by providing YOUR personal experience with the product. So, if you have not bought or used the product, there is no true way of doing this.

Most affiliate reviews on the Internet today are written like infomercials, selling hype rather than experiences. People know this. That's why they look to discussion forums and blogs for advice. If you want to sell affiliate products today, you have to first earn the trust and loyalty of your readers. The only way of doing this is keep your reviews honest. Share your experience, whether good or bad. Give the buyer a complete picture of the product. Don't make him/her feel that you are hiding something out. This keeps him coming back for more.

3) Do You Sound Authoritative and Approachable?
Your review should reflect a certain level of expertise. Offer advice or solutions in addition to product experience. Be opinionated. Include your credentials; honors, and past affiliate income, if any, at the end of the review. This answers the question, "why should I listen to you?" Let the buyer know that you are knowledgeable in Internet marketing. If he/she senses that you are a new affiliate with no IM skills, he/she may leave your website, in favor of more credible sources of information. In that case, take time out to learn Internet marketing. The same applies to personality. Are you approachable? Can the buyer approach you, if he/she has a question? Are you easy to get a hold off? If not, take time out learn customer service.

4) Are You Creating Any Additional Value?
In other words, if the person decides to purchase the product, why should they buy it from you? What added benefit can you provide in addition to a product review. My suggestion is to give something valuable free. This could be an e-book, report, or a free consultation. If your website receives a lot of visitors, the product owner may even be willing to offer a special discount. The main idea here is to create additional value. This is called product bundling. The buyer should believe that he is getting more than just a review.

Author Bio:
Ryan DSouza is an Internet marketer and stock investor. His new blog teaches internet marketing strategy for free. This includes topocs such as SEO and PPC marketing.

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